BWG and the EisbärenRegensburg Announce Official Partnership
– Research Meets Professional Sports
Tuesday, August 19, 2025
We are delighted to announcethat BWG Body World GroupGmbH has entered into anofficial partnership with the traditionalice hockey club Eisbären Regensburg.
At the official signing ceremony in August, Mr. BernhardHeinisch, Head of Corporate Communications at BWG, and Mr.Peter Holmgren, Managing Director of Eisbären Regensburg, signed theagreement. A joint photo of the signing will bepublished via both official channels, marking this important milestone.
Founded in 1962, the Eisbären Regensburgcan look back on more than60 years of club history. Theclub represents not only sporting successand deep regional roots, but alsoopenness, innovation, and the courage forcontinuous development. It embodies lived tradition aswell as modern dynamism – arole model for both sports and society.
BWG, headquartered in Bavaria, is an innovativecompany specializing in the research and developmentof high-quality nutritional supplements, with nearly 30years of experience – particularly in supportingprofessional athletes. Our goal is toraise health, joy of life, and performanceto a new level through scientificallybased products and the highest quality standards.
Voices on the partnership:
Bernhard Heinischstated:
“It is a great pleasure and a special honor for us to support the Regensburg Eisbären, their fans, the city, and many sports enthusiasts with a Gold Partnership. Bavaria is my homeland and the Upper Palatinate is my home. That is why I want to use the few private hours I have left, alongside my mandate as a member of the Bavarian State Parliament, to actively contribute and help through my long-established personal network. For me, the Eisbären symbolize team spirit, regional strength, and passion – values I am proud to support with full conviction.”
Peter Holmgrenadded:
“The Eisbären are the heartbeat of an entire region. This partnership with BWG gives usthe opportunity to connect health, performance, and community even more closely. We share theaspiration to move people, inspire them, and create something together that extends far beyond sports.”
BWG und die Eisbären Regensburg – zwei Partner mit gemeinsamen Werten und Zielen. Wir freuen unsauf inspirierende Projekte, neue Impulse und eine langfristige, enge Zusammenarbeit im Zeichen von Wissenschaft, Sport und Gesundheit.